The Encosta da Dona project was born out of a desire to create packaging that reflects the brand's heritage, the region and its timeless elegance. We developed a label that balances tradition and contemporaneity, celebrating the history and sophistication of the wine.
The central illustration, crafted with detail and subtlety, evokes the Bairrada landscape and the natural movement of the vineyard. The use of special finishes and textures adds depth and character. The restrained colour palette and careful typography reinforce the ideas of reserve, authenticity and rigour.
The aim of this packaging design project was to make the product stand out at the point of sale while maintaining a visual language that is both discreet and elegant and consistent with the brand's premium positioning, and which always respects its origin and legacy.