The Spirit of Generations

The Spirit of Generations

by HERDADE GRANDE

The Spirit of Generations
The Spirit of Generations
This packging is a tribute to them - to the fathers, sons, and grandfathers who have passed down not only vines, but values: patience, resilience, and respect for nature's pace. The label tells a story through a simple, powerful symbol - the silhouette of an Alentejano man, wearing his traditional felt hat and knotted scarf.
Looking closely to the scarf, we took advantage of its distinctive checked pattern; this is not a mere accessory, it's a symbol of Alentejo's working spirit, worn for protection from the sun during long days in the fields, and now reimagined as a mark of identity and respect. Even the capsule and the cardboard box carries this pattern, creating a seamless connection between the bottle and the traditions that inspired it, a reminder that craftsmanship extends beyond the wine itself, into every detail of its presentation.
The Spirit of Generations
  • The Spirit of Generations
  • The Spirit of Generations
  • The Spirit of Generations
  • The Spirit of Generations
  • The Spirit of Generations
Herdade Grande Gerações wines evoke the century-old history of Herdade Grande and are a tribute to the men who have dedicated themselves to working this land since the arrival of the Lança family in 1920. 
The Gerações label has established itself as one of the main references in the Herdade Grande range and is an expression of a very particular terroir in Vidigueira, which provides wines full of originality, character and elegance, with notes of ripe fruit and spices, and a persistent and balanced finish.
 
Wines that are the genuine expression of the land and the effort of those who work it;
and that emerge as a seductive gastronomic vocation, sharing a Herdade Grande identity that is renewed every day. --- by Engª Mariana Lança - CEO, Herdade Grande
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