corporate image AdegaMãe, celebrates the 10th anniversary of the brand.
womb of the matriarch is born an enterprising family, who shares a strong
passion for the land where they were born, and with it the values that today
are the pillars of the winery.
built in the shape of a circle represents the maternal womb that during a
period protects and nourishes...just like the evolution cycle of the vine,
vine, fruit until it reaches the final nectar. It is a metaphorical
representation between creation, growth and the passion of caring.
Atlantic influence coexists in the center of this growth, represented by an
irregular wave-shaped line, which reinforces the proximity to the sea and beach
of Santa Cruz, a geographical context that gives the region a climate of
moderate temperatures and permanent sea breezes.
vineyard landscape, the mountains and hills that can be seen from the balcony
of AdegaMãe, are a distinctive element that inspired the creation of all the
packaging of the AdegaMãe brand.
all the labels of AdegaMãe, the horizon was recreated as it can be seen, using
the different levels and layers of the landscape to obtain visual depth.
In turn, we
created a rich and balanced chromatic palette that in the evolution of the
range allows for a uniform and distinctive reading.
This is a project
that took 1 year of work, thought out in detail and executed to reinforce the
new identity of AdegaMãe and its terroir, markedly influenced by the sea.