ABIMOTA and M&A Creative Agency raced together throughout 640 km to cross the finish line of the 38º Grande Prémio ABIMOTA. This national competition of Road Cycling for Elite Class and U23 conquered the proper highlight in the national media, with press consultancy service of M&A Creative Agency. The four stages of the race were 45 minutes live on SportTV and over 220 clipping, written and online and on local/national radio stations. A result achieved by the 72 hours of work of our service that made the Grande Prémio ABIMOTA as news during 3 months.