Lowercase
lettering was a deliberate creative choice, giving the brand a less formal and
more approachable personality. The result is a memorable wordmark that feels
both contemporary and naturally connected to childhood.
A
vibrant blue was selected as the dominant brand colour, creating a visual
connection to the product's healthcare positioning while introducing freshness,
confidence and strong shelf recognition.
The expressive Bumi wordmark takes
centre stage on the packaging. Its generous proportions and rounded forms
establish immediate brand recognition, while the contrasting white and blue
palette creates a clean, confident and contemporary aesthetic.