The label's design got inspiration to the Joker's hat in a direct allusion to the naming ("Louco") and graphic pattern association. With personalized lettering where the blue-green tones predominate, the hat is the main element, but the whole label's décor has a unique graphic, with an illusion of spiral optics. The bottle has no capsule, but a visible and personalized cork with the brand's image.
News and Distinctions
MUSE DESIGN AWARDS 2020 - SILVER WINNER