The
illustration creates an immediate sense of place
and provenance, while the reference to 550
metres of altitude subtly reveals one of the defining
characteristics behind the wine's freshness and personality.
A restrained colour palette,
generous use of white space and carefully considered typography allow the
illustration to become the focal point, balancing tradition
with a contemporary premium expression.
Embossed details and the tactile
character of the paper add another layer to the experience, inviting the
consumer not only to see the label, but to discover it through touch.
A
design where landscape becomes identity and
origin becomes distinction.