Family Roots

In the serenity of the Alentejo, Herdade da Poupa is a refuge where nature and sustainability come together. It is from this place that Poupinha wines are born, the expression of a genuine passion for the land and family roots.
In the new rebranding, Poupinha is reborn with an identity that reflects childhood memories and the connection to viticulture. The Poupa (Upupa epops), illustrated with contemporary simplicity, symbolises this renewal.
More than a wine, the new Poupinha is a tribute to the authenticity of the Alentejo and the stories that live there.