Château Peyfaures packaging had an institutional approach, in a crystalline but luxurious way, to valorize the rebranding. Dame de Coeur is the second brand that required more creativity with an illustration to portray the sensibility, the beauty and the harmony of Women.
As Château Peyfaures is positioned in a medium-high segment was created a wrap for each brand for the bottles and, also, a wood box with luxury finishes. Over one year, photos and footage of the estate and vineyards were collected, even of the final process of harvesting and bottling. A work that closes a cycle, with several videos and image contents for the website. As well an advertising photography that launching a brand campaign on the American market, reaching the main the publications of EUA.
Digital Project developed by M&A Digital
News and Distinctions