Abegoaria: Alqueva Heritage

Abegoaria: Alqueva Heritage

Timeless Heritage, Contemporary Elegance

Abegoaria: Alqueva Heritage
Abegoaria: Alqueva Heritage
For this packaging project, we embarked on an exercise of refining and asserting the identity of Herdade Abegoaria, a property deeply connected to the landscape and agricultural culture of the Alentejo. Located in the Alqueva region, the estate plays a pivotal role in enhancing the territory, benefiting from Europe's largest artificial lake, which has transformed the microclimate, boosted sustainable agriculture, and strengthened the region's international profile.
Abegoaria: Alqueva Heritage
  • Abegoaria: Alqueva Heritage
  • Abegoaria: Alqueva Heritage
  • Abegoaria: Alqueva Heritage

Firmly committed to excellence and respectful of both its natural and architectural heritage, Herdade Abegoaria stands as an active contributor to consolidating Alqueva’s identity as a region of quality, innovation, and legacy. This inseparable connection to its place served as the conceptual foundation for the label design, centering the visual narrative on one of its most iconic elements: the entrance flanked by towers.

This architectural motif, deeply ingrained in the estate’s memory, was reinterpreted as the brand’s primary symbol and serves as the structural axis of the label. The illustration of the towers is rendered with precision and restraint, enhanced with embossing and metallic finishes to convey presence and authority without excess. The composition prioritizes balance and legibility, supported by a classic-typeface approach that reinforces the perception of legacy. At the base, the seal introduces a gesture of authenticity and distinction, acting as a closing element and enhancing the overall design.

The result materializes a visual language that is both sober and elegant, where tradition and modernity coexist naturally. The label system respects the brand’s heritage and the significance of Herdade Abegoaria within the Alqueva context, presenting it with rigor, confidence, and discreet refinement, perfectly suited to a contemporary setting.

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