360º Communication Series

360º Communication Series

Quinta de Monforte

360º Communication Series
360º Communication Series
With a unique location Quinta de Monforte is situated on a peculiar hillside in the heart of the Vinho Verde Region.Owned by some of Portugal's most illustrious families between the 17th and 20th centuries and acquired in 2014 by the owner, the property was founded in 1683 by Bishop D. António de S. Dionísio that combines agricultural and religious heritage with a strong and secular tradition in wine production.Quinta de Monforte, a global communication project with the signature M&A CREATIVE AGENCY.
  • 360º Communication Series
  • 360º Communication Series
  • 360º Communication Series
  • 360º Communication Series
  • 360º Communication Series
  • 360º Communication Series
  • 360º Communication Series
  • 360º Communication Series

BRANDING & PACKAGING

M&A CREATIVE AGENCY has created a new identity inspired by the values of respect for heritage and sustainability in the production of these nectars.
The logo, built from ornamental elements present in the estate's architecture, is a fusion of stylized symbols surrounding the letter "M", which thus becomes the icon by which the brand will be identified in the future.
In turn, the shape of the labels of the Quinta de Monforte range of vinhos verdes were inspired by an ancient fountain that exists on the property, where the cool crystal clear waters of the hillside serve to keep alive a considerable number of Koi carp.
The current range is made up of Vinho Verde Loureiro, Vinho Verde Escolha, Vinho Verde Rosé and Vinho Verde Vinhão, which are duly segmented by a balanced and elegant chromatic palette that allows for a very appealing set.
We have finalized the Packaging process with the technological boldness of the fully customized complex aluminum capsules and the prestige wooden box.

SOCIAL & WEB

Quinta de Monforte is a project that goes far beyond branding and packaging, as it is about the integrated communication management of the brand.
The web development team, with the creatives and Digital Marketing, aligned the creative and communication matrix, so that all platforms created had the same visual denominator.
We developed the online communication strategy and created a set of platforms to launch the brand in the market and deliver its message to the most diverse segments of national and international consumers.


CONTENT | COPY, PHOTOGRAPHY & VIDEO

M&A CREATIVE AGENCY and a team of specialized photography and video professionals, created multiple corporate and commercial specific contents to support Quinta de Monforte's on and offline communication marketing strategy.
Images that delight the eye and have a unique visual impact, absolutely detailed and framed for a wide range of applications, from advertising campaigns, press ads, PLV supports and Stands.

 

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