At the heart of the design is a simple square combined with a distinctive colour strip. More than a graphic detail, it becomes the visual code of the entire range. Each wine is identified by its own colour, creating clear differentiation while maintaining a strong and consistent family identity.
For Deep Red, the warm-toned strip introduces personality and contrast without compromising the simplicity of the design. Across the range, the changing colour becomes an intuitive way to navigate between products.
Less decoration. More identity. A packaging system designed to make ZERO stand out.
CHALLENGE
Create a clean, contemporary label system for the alcohol‑free wine brand ELAVIA 0.0.
The design must look premium yet accessible, clearly communicate 0.0, and perform strongly in Polish retail. This is NOT a traditional wine label.
BRAND POSITIONING
ELAVIA represents modern balance and mindful enjoyment.
Tone: calm, confident, contemporary, premium‑accessible.
Avoid rustic, folkloric or heritage‑heavy cues.
TARGET
- Urban professionals (25–45)
- Health & moderation conscious
- Slight female purchase skew
- Retail and e‑commerce driven
BRAND STOTY
ELAVIA was created for those who appreciate balance without compromise.
In a world that moves faster each day, true refinement is found in clarity — in choices that respect both pleasure and wellbeing. ELAVIA preserves the elegance, aroma and structure of fine wine while gently removing the alcohol, revealing a purer expression of taste.
Inspired by the harmony of nature and crafted with precision, ELAVIA offers a modern way to enjoy wine confidently, composed and beautifully in control.
Because true sophistication today is not about having more — but about choosing better.
ELAVIA. Enjoy with clarity.