Colour plays a key role in defining each range: deeper, more restrained tones for the Reserva red, expressing structure and maturity; warm, natural hues for the Signature line, suggesting authenticity and closeness; and lighter, brighter tones for the white, conveying freshness and lightness.
In terms of materials and finishes, textured papers and gold hot-stamping details were selected to enhance sophistication and reinforce the brand’s premium positioning. The typography blends a classic foundation with subtle handwritten elements, striking a balance between tradition and modernity.
The result is a cohesive and distinctive identity — a wine with a strong sense of place, expressed through a contemporary and refined visual language.