The name was the starting point. The concept became the destination.
We created an experience that physically embodies the wine's identity and proves that innovation is not only about how something looks, but also about how it behaves, it communicates and creates an emotional connection with the person holding it.
Wait, that its not all, the most important part is that this packaging idea main goal was to represent the wine color inversion during its vinification process, reason why it turns upsidedown - Red grapes at the beginning and a White wine in the end.
INVERTIDO is not simply a Blanc de Noirs, it is a concept that turns expectations upside down and set strongest ideas in motion.
The consumer can read it anyway, taste it and active it.