A Stubborn Legacy

A Stubborn Legacy

Designing memory

A Stubborn Legacy
A Stubborn Legacy
This limited-edition wine was created as a tribute to the winemaker's grandfather, who was known as 'O Teimoso' (The Stubborn One). This nickname reflected his determination, persistence and strength of character throughout his life. He was a striking figure, inseparable from his beret and the stories he loved to tell - symbols of his deep connection with the land, time and tradition.
A Stubborn Legacy
  • A Stubborn Legacy
  • A Stubborn Legacy
  • A Stubborn Legacy
  • A Stubborn Legacy

The packaging design draws on this emotional identity, with the label serving as the central narrative element. The illustrated portrait lends the bottle personality and presence, forging a direct connection between the wine and the man who inspired it. Classically inspired typography and a restrained graphic composition reinforce the design's timelessness, balancing tradition and modernity.

The selection of materials, the texture of the paper, and the careful use of finishes are all designed to convey authenticity, memory, and rigour. The story is further explored on the back label, prolonging the experience and bringing those who taste the wine closer to its legacy.

This packaging design project transforms a personal tribute into a strong, coherent visual identity where wine, design and memory converge to preserve a living legacy.

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