Smith Devereux challenged us to create luxury packaging for this
limited-edition wine to reflect his family lineage, the number 300, and
the 3 partners that joined to create this project from 3 different
locations. The inspiration was drawn from 300 Spartans and the battle of
Thermopylae in ancient Greece, in 480 BC.
We selected the highest quality paper which emulates the core of the
wine, it gives it an elegance, an exclusiveness that says, only a
special few can possess one of these special bottles. The color black
represents the Spartan's armor, the front label design comprises of 300
dots, they are a symbolic vision of these brave Spartan soldiers, they
also represent the 300 special limited-edition wine bottles. The 3 red
dots on the front of the label were highlighted "tamped", they are also
on the tag, on the Devereux's Coat of Arms, as part of the whole design
concept, they represent the 3 partners.
The neck tag hangs elegantly as to guard the bottle, the tag's edges in
red as the V that crossed the shields of the Spartans. The tag is
attached to the wine bottle's neck with leather, signifying history,
strength, and unity. The Devereux's family Coat of Arms, hangs proudly
on the tag representing the House of Devereux and it has blind embossing
finishing. 300 is a design that stays true to the founders' ethos, one
that emulates the core brand value while still being uncompromising.