Territorial Marketing Strategy

Territorial Marketing Strategy

The best that Ria has to offer.

Territorial Marketing Strategy
Territorial Marketing Strategy
The Territorial Marketing Plan of Polis Litoral Ria de Aveiro was developed with the intent of promoting and disclosure the territory, its natural, patrimonial and socioeconomic values resident on the Ria, in ambit of the Requalification and Valorization's Intervention of the Aveiro's Ria.
Territorial Marketing Strategy
The Territorial and Marketing Plan and its various actions outlined on that scope are intended to the recognition of the existent natural and socio-cultural values, as benefit to the development and differentiation of this territory, particularly the ones associated to Aveiro's Ria.

On the other side, the Territorial Marketing Plan still has as objective boosting the projection of Ria's image, in a perspective of capitation of new economical activities and the creation of a differentiator touristic product, with the capacity of attracting new segments, such as nature, scientific and sportive tourism, complementing the "sun and sea" tourism.

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