XMOD, the only fully modular bicycle crankset in the world. It's the first that allows changing all parts, redefining the crankset concept, flexibility, durability and lightness. Its modular design creates new opportunities for everyone to configure and customize their bikes. M&A Creative Agency developed the communication concept, storyboarding, 3D modeling, infographics, voiceover and the footage of Miranda-Mortágua team and Downhill National Double Champion, Vasco Bica, testing the XMOD crankset. The 3D animation was a challenge for M&A Creative Agency, because the concept requires a simple reasoning easy to understand since the common user to the industry professionals.